This is how big a business the NFL is and how seriously people are taking concussions.
Hollywood plans to turn "League of Denial," the book (and later a PBS documentary) that pulled back the curtain on the football and its concussion problem, into a major motion picture.
The news comes courtesy of Deadline, which reports that two partners have won an auction for screen rights to the film and that they could have some high-profile acting and directing talent to help support them.
The book focused a lot of attention on former Pittsburgh Steelers center Mike Webster, a Hall of Famer who was found to have suffered from CTE (chronic traumatic encephalopathy) following an autopsy of his brain after he commit suicide at age 50.
The Frontline documentary on PBS received a lot of critical acclaim and raised serious awareness on the subject. If done properly, a major motion picture could do even more with a wider-cast net.
Or could it be a cable network release? We don't yet know, but the initial phases of the project appear to be underway, without much news on what the cast might look like.
Still, this is a fascinating project that we'll be keeping our eyes on.