There are two possible reasons for the failure, depending on who you believe. If you believe the tight end, it's because the quarterback made a sucky throw. If you believe two Packers coaches, it's because that tight end is a bit of a wiener.
First, the tight end, Jermichael Finley:
“I think he should have led me a little more, well a lot more. Really he didn’t throw it good at all, to be honest. He knows my game, coaches know my game. I’m more like a run and jump (receiver). I’m really not no back shoulder or whatever he had going on back there. They just have to know what kind of player I am and use me in that aspect of the game.”
You're a run and jump guy? No, pal, you're a whatever-type-of-throw-you-get guy. If you have to run and jump for it, fine, that's what you are. If it's coming to your back shoulder, then you're a back shoulder guy. If Aaron Rodgers throws a football into a pit of bowling grease, then you become the deep-friend hands guy.
You're not a back shoulder guy. Please. You're a third-string rookie tight end. At this point, you're closer to being a wasted draft pick than the kind of guy who picks his throw.
Here's how offensive coordinator Joe Philbin saw things:
“I could try to act smart and say there’s some super special technique we had for that, but I mean, jeez, go get the ball. If you’re in the backyard, that’s what you’d do. … You have to go make the play.”
And here's Mike McCarthy's version:
“I don’t agree with the tight end’s quote, Jermichael. But we were expecting man in that particularly situation. It’s a hot situation for that particular play. Jermichael had a poor release. He was too high, and Aaron was trying to back-shoulder him. It’s a play that we practice all the time. It’s a common throw in our offense.”
My guess is that any throw that goes to Jermichael Finley just became a less common throw in the offense.
Gracias, Lombardi Ave.