Brett Favre, who was once addicted to painkillers, is endorsing a pain-relief product

Now that he's seemingly finally retired from the NFL, Brett Favre spends his time going on five-kilometer runs, taking his bicycle on 20-mile jaunts, and coaching the local high-school team in Mississippi. And if you ask him (perhaps even if you don't ask him), Favre will tell you that a new pain-relief cream he's pitching is the reason. Ladies and gentlemen, we give you RX Pro.

In a recent spot with Jim Miller and Bruce Murray on SIRIUS XM Radio, Favre went into full-on pitch mode on the product, claiming that RX Pro "is a safe way to treat some of your ailments. It even works with cramps, stomach pain ... It's just endless what will happen with this product and this company."

Favre also admitted that he could speak volumes on pain and narcotics use, which is certainly true. In 1996, Favre voluntarily entered the NFL's substance-abuse program after he developed an addiction to painkillers. The dependence was so severe that it led to a seizure.

"Throughout the last couple of years, playing with pain and injuries and because of numerous surgeries, I became dependent upon medication," Favre said at a May, 1996 press conference. "During this last surgery, a surgery on my ankle, I suffered a seizure in the hospital. Because of that I sought help through the NFL, I think the best thing to do was get some help. That's what we're going to do."

But now, Favre claims that he's working with different and better stuff. He says that RX Pro took away his ankle pain, and his calves no longer cramp up when he rides his bike. Favre also took that whole cramping theme back to his playing days, recalling one game in which Green Bay Packers cornerback Al Harris missed a play against the Philadelphia Eagles, and the Packers lost the game on that play.

"To think that could have been prevented," Favre hypothesized.

However, there are inconsistencies in the product's overall story, as Don Walker of the Milwaukee Journal-Sentinel points out. RX Pro was developed by a company called World Health Industries, and Walker spoke to Byron Barrett, the president of the sports medicine unit of the company. Barrett told Walker that his brother Chad invented RX Pro and called Chad a pharmacist. Barrett said that the product has no ingredients that would put NFL players on the wrong side of the league's substance-abuse policies, though he did not name the ingredients.

There's also the interesting attempt World Health Industries is trying to make with the Andrews Institute, home of renowned sports surgeon Dr. James Andrews

Byron Barrett said Joseph Story, who was instrumental in the creation of the Andrews Institute for Orthopaedics and Sports Medicine with renowned surgeon James Andrews but is no longer involved with the institute, was a partner with his brother at World Health Industries. Byron Barrett also said that some doctors at the Andrews Institute also were involved with Rx Pro, but didn't say in what way.

Ashley Chisholm, marketing director for Andrews Institute, said she was not aware of any connection between the Andrews Institute and Rx Pro. As for Andrews, Chisholm said he had no relationship with the company and wasn't an investor. While Andrews knew Story in the past, the two currently have no business relationship, she said.

Barrett claimed that he believed RX Pro to be FDA-approved, but Erica Jefferson, an FDA spokesperson, told Walker that she could find no evidence of FDA approval.

Favre also has a stake in the company with his longtime agent, Bus Cook. According to Walker, Favre, Cook, and Barrett formed 3 B Medical Group LLC in Mississippi last month. Barrett said that the company is preparing to build a facility in Pensacola, Fla., and that his product is "a miracle."

Sounds a bit fishy to us, but we'll take it over Joe Theismann talking about his prostate any day.

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