Toledo is the latest school to study the financial benefits of adding beer and wine sales to its concession stands during football and basketball games.
Athletic director Mike O’Brien announced this week that school officials would explore the financial opportunities of adding alcohol sales for all of its of age guests. Previously, alcohol was only available in the press tower at the Glass Bowl and in the suite area in Savage Arena.
If Toledo does add alcohol sales, it would be the 12th college football stadium and 23rd stadium that houses college football to attempt to make money off booze, according to the Toledo Blade.
Minnesota reported in March that it lost more than $900,000 in sales last year thanks to start-up costs with its vendors, equipment and extra security. However, Minnesota is confident that it can recoup those costs this year because a lot of their expenses were due to one-time expenses.
Currently, three other Mid-American Conference schools sell alcohol at sporting events — Bowling Green, Akron and Kent State.
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