By now, teams should know the perils of using the “12th Man” slogan because Texas A&M owns the trademark and makes sure everyone knows it.
Florida State learned this Sunday when A&M associate athletic director Jason Cook took to Twitter to call out the Seminoles on their use of the slogan in a recent newspaper ad.
Here's the ad in question:
After the Florida State fan base took exception to the tweet, Cook hurled another Twitter grenade:
Lots of internet lawyers out today. Trademarks are not based on the last nat’l champion, or if I’ve been to a team’s stadium. #12thMan— Jason Cook (@jason_cook) June 1, 2014
Did we learn nothing from A&M’s jabs at the Seattle Seahawks last season? And the Aggies actually have an agreement to let the Seahawks use the phrase (for a nominal fee, of course).
Florida State, to our knowledge, has no such deal and will probably be hearing from Texas A&M’s lawyers if the university hasn’t already. Let this be a lesson to all those sports marketing folks out there, Big Brother is always watching.
Looks like it didn't take long for Florida State to get the message. Here's a recent tweet frok the university (note the back of the jersey):
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