Oregon State has been talking about rebranding since last September and the Beavers’ new logo might have leaked over the weekend.
NFL.com art director Mike Brisk posted a photo of a T-shirt with a new Oregon State logo on his Instagram account. The logo, as you can see, is a little sleeker than the Beavers’ previous logo.
But don’t mistake sleeker for better.
This is a departure from the logo of a “concerned” beaver the program has used since 1997 (right) and a far cry from the smiling Beaver the program used before that. This is a beaver that has sharp fangs and a "to infinity and beyond" mindset. It’s not a bad logo, it’s just far different from anything Oregon State has done in the past.
Again, this is just a leaked photo and might not even be the final product. Oregon State athletic director Bob De Carolis said the rebranding wasn’t going to be announced until fall 2013. So, a lot of things could change by then.
What do you think? Is Oregon State’s potential new logo all you hoped it might be?
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