Was Jameis Winston worth more in revenue to his school than any other college quarterback in 2013?
That's what a study by 538.com says. The calculation used ESPN's total QB rating statistic (explanation here), adjusted for the strength of a quarterback's team and estimated the additional revenue for each team's additional win from the quarterback based off the team's revenue. Got all that? (Full explanation of the formula here.)
Winston ended up on top over Louisville's Teddy Bridgewater. Oregon's Marcus Mariota was third and Baylor's Bryce Petty was fourth. (But Missisippi State's Dak Prescott at No. 9? Consider us surprised based off Prescott's less than impressive statistics.)
According to 538, Winston brought over $3 million worth of revenue to Florida State based off of his play, more than $200,000 more than Bridgewater brought in to Louisville.
Because the numbers are controlled for inflation, Winston is not the most valuable quarterback of the past nine years. That honor goes to Stanford's Andrew Luck, who brought in an estimated $3.5 million to his school in 2010. Believe it or not, Johnny Manziel's season at Texas A&M is sixth over those nine years. His estimated additional win total was 4.1, and the study found that each additional win was worth approximately $750,000.
However, the study takes into account simply what happens on the field. Given the hoopla surrounding Manziel, it's entirely possible that his season could have been worth more to Texas A&M than any other player combined when taking into account merchandise sales and media exposure.
We know how popular Manziel was and is amongst Texas A&M fans, and his shirts and Heisman apparel were flying off the shelves. Because of it, it's likely that his merchandise was sold at the expense of other Texas A&M merchandise, and it's like true for players like Winston and Luck.
Plus, Texas A&M's 2012 season was reportedly worth $37 million in media exposure. When isolated from Texas A&M's move to the SEC, it may be years until we can figure how much Manziel's Heisman-winning season was worth to the school.
But this is a good start when determining a quarterback's on-field value to his team especially when team strength is taken into account. And maybe allowing endorsements would be a good way to help find a barometer for a quarterback's all-encompassing value to his school?
For more Florida State news, visit Rivals' Warchant.com
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