The NCAA hasn't provided the most convincing of arguments for its current model as the O'Bannon vs. NCAA trial reaches its conclusion after three weeks. And on Friday, the governing body decided to go for the sentimental close by playing "One Shining Moment" in the courtroom.
NCAA wants to show a marketing video. Wilken: "No, you can describe it. Nobody needs to see it." NCAA says it will help Lewis testimony.— Jon Solomon (@JonSolomonCBS) June 27, 2014
The video is One Shining Moment!— Jon Solomon (@JonSolomonCBS) June 27, 2014
It's unknown whether the playing of the fabled song was a calculated decision from the start or if the idea was hatched as the trial moved along. Of course, if you're unfamiliar with the song, here it is below. It's played after the conclusion of the NCAA Men's Basketball Tournament every year on CBS with memorable clips from the tournament.
Trying to figure out how the song is applicable in a court of law? Well, so are we. But throughout the trial, the NCAA's arguments have centered around its normal platitudes about the student-athlete experience and its benefits, while not calling a single current student-athlete to the stand.
The plaintiffs in the antitrust case are arguing that players should be compensated for the use of their likenesses while playing college sports. Currently, college athletes are not compensated beyond the benefits of their scholarships while the NCAA and its member schools receive all money from television and licensing deals.
As part of its defense, the NCAA has said that it feels college sports would not be as popular if players were paid.
Judge Claudia Wilken is expected to issue her ruling after reviewing the case upon the trial's conclusion on Friday.
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