For successful NBA stars, it's OK to endorse as many products as they choose. While the very best of these players ensure that each extracurricular activity they pursue fits within a strong brand, it can sometimes be difficult to turn down any company offering large sums of money for making few comments regarding the crucial importance of a particular item in a human's day-to-day life. Sometimes, for instance, a player will film an ad for a totally incomprehensible cell phone watch.
Golden State Warriors guard Stephen Curry's latest endorsement is not on that level. However, it does require some further explanation. As announced on Thursday, Curry will wear a flavored mouthguard from MoGo Sport on the court this season.
Here's his very confusing tweet:
— Stephen Curry (@StephenCurry30) September 26, 2013
I do not know what "Steph Curry flavor" means, and frankly don't want to. Luckily, it turns out that the NBA's all-time single-season three-point leader misspoke. As noted ESPN's Darren Rovell, the sort of person who knows these things, the mouthguard is actually lemonade-flavored.
Of course, this does little to explain how a mouthguard can taste like a traditionally refreshing summer treat. The MoGo Sport website is here to help, or at least convince us that it's not weird:
MoGo is a sports mouthguard company founded by athletes for athletes. What do most of us do the moment the whistle blows to stop the action? We pull our mouthguard out. Then we hang it out of our mouths or we chew it. Some of us will jam it into our helmets. Others will stuff it down their gloves (yes, that is gross). And if we drop it...well hopefully there is a water bottle nearby. When the action starts again we scramble to get that mouthguard back into our mouths.
Why do we do this? Wearing a sports mouthguard isn't a great experience... it has no taste. Imagine if you regularly chewed gum with no flavor or all you could ever drink is water. Pretty boring, right?! Well, for athletes at all levels, from pee wee to the professional ranks, MoGo has the solution. Using a patent-pending, FDA-compliant methodology, MoGo offers a range of flavored mouthguards. No more dry mouth, no more plastic taste, no more taking your sports mouthguard out. MoGo is the mouthguard you will want to keep in your mouth... great flavors to choose from all the while providing superior comfort, protection and performance. And did we mention that the flavor will last and last? Another great thing about the flavor technology. Letting you focus on the action and perform at your best.
The idea actually makes quite a bit of sense, and it appears to have hooked a growing number of high-profile athletes. Along with Curry, San Francisco 49ers quarterback Colin Kaepernick and Pittsburgh Penguins forward Evgeni Malkin have signed on as endorsers. It's possible that, in a few years, this somewhat goofy and unfamiliar product will be the new standard. Stranger things have happened.
So get used to associating on-court dental protection with the conclusion to a hard day of yard work. The future is now.