The car, Praying for Karson, was designed by Fay Knape in honor of her grandson, Karson, who suffers from NEHI. And given that it beat out more than 77,000 other entries, it probably deserves to actually get in a race.
However, was a start and park effort the best way for the Sponsafier to be debuted? Sure, it'd be really cool to have a car that you designed take a practice lap in a Cup car, let alone make the race.
But what's the fun in designing a car for Kyle Busch or Martin Truex Jr. -- Knape used Denny Hamlin's no. 11 template -- and it takes the track with a different driver and the intention to quit? (Of course, this would almost ensure that the car would stay in one piece) The Sponsafier commercials gave off the impression -- and not so subtlely, I might add -- that by picking the no. 20 or 18 car, the drivers of those cars would actually run your paint scheme.
The commercials are already starting for Sponsafier 2, and let's hope that Toyota can have ads for the second round that are just as good as they were for the first. And more importantly, let's hope that the winning car will actually take the track for a Toyota team with a chance of winning the race.