TNT delivers growth in its six-race summer series

Jay Busbee
From the Marbles

More good news for the growing resurgence of NASCAR: TNT has reported overall growth in total viewers, ratings and households in its just-wrapped. sixpack of races.

For all six races, viewership was up three percent to 5.1 million, ratings were up 3 percent to 3.1, and total households were up, you guessed it, 3 percent to 3.6 million. Also worth noting, particularly to people who might want to pay attention to these sorts of things, the online component RaceBuddy averaged 886,000 weekly video streams, a 143 percent increase from last year. All three of RaceBuddy's highest-ranking streams in its history came this year, at Pocono, Daytona and Kentucky, respectively.

Also worth noting: the Coke Zero 400 from Daytona was the highest-rated and most-watched cable program in the country for its week.

TNT drew considerable criticism for the number and frequency of commercials during this year's races. Even so, the numbers indicate that more people came back and stuck around, and the online component is tough to ignore.

So, with TNT done and ESPN on the horizon, have your final say: how did the TNT experience sit with you this year?

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