Sponsor Ricky Stenhouse Jr.! Call now! Operators standing by!

Roush Fenway Racing is looking to drum up some sponsorship coin for Ricky Stenhouse Jr. in his Nationwide season, and they're taking an unconventional approach:

I'm not sure whether to laugh or cry at that video, which is obviously legit. But really, I hope Ricky gets some kind of sponsorship. Would hate to see the poor little feller cry.

(Hat tip: SB Nation)

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