It's been hard enough for big-name drivers to get sponsorships in the Cup Series (see: Gordon, Jeff) and Roush Fenway Racing is learning that it's also pretty tough to get sponsorship for other drivers in the Nationwide Series too.
Roush recently announced that it was consolidating its Nationwide Series operation into its own building complex. Why?
The spokesman said Roush Fenway would maintain the lease on the Mooresville facility but is moving its three remaining Nationwide teams to Concord in hopes of fostering a more beneficial information exchange, similar to what the RFR Cup teams enjoyed with RPM, as three Roush Fenway's teams made the 2010 Chase.
But it's not that rosy. Roush Fenway plans on running three Nationwide teams with Carl Edwards, Trevor Bayne and Ricky Stenhouse Jr. Only Edwards has sponsorship, and it's only a half season from Fastenal.
The consolidation allows Roush to save money -- and yes, share information better -- but points a finger once again at that evil economy which hasn't recovered yet.
Roush isn't the only Nationwide team hunting for sponsorship, and rememnber, the Nationwide Series is running the new car full-time in 2011. That means more expenses, and no matter the economic conditions, more expenses and less revenue is never a good thing.