Deep in the heart of enemy (the NFL) territory (the Super Bowl), three of NASCAR's finest took a moment to make their mark on the game and start the ball rolling for one of NASCAR's more interesting promotions: the Crown Royal "Your Hero's Name Here" name-that-race dealie.
This year, the "Your Name Here" race will be at the Brickyard 400 in Indianapolis. And while previous "heroes" have been confined to the military, this year the door is wide open to include police officers, firefighters, teachers and other individuals who have shaped lives. (Sportswriters included in that, you think? Yes? No?)
Anyway, if you'd like to contribute a nomination for a hero, hit Crown Royal's Facebook page and submit a 100-word essay in support of your nominee. Deadline is April 30, so get on it, everybody.
And for the rest of you, feel free to caption that photo above as you see fit.