Michael Waltrip kicks off promotion for his Dale Sr. book

The ongoing NASCAR Media Tour swung through Michael Waltrip Racing, and amid all the sponsor mentions and it's-gonna-be-a-great-year platitudes, Michael Waltrip officially kickstarted the promotion for his upcoming book "In The Blink Of An Eye," his inside story on the day Dale Earnhardt Sr. died. Here's some video, courtesy of MWR's Facebook page:

After the jump, check out the No. 15 that Waltrip will run in this year's Daytona 500, with some commemorative decor.

Slick! And you can probably guess what the black color and the typeface on the numbers are meant to imply.

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