Matt Kenseth has a new number on his car, sort of

When word leaked out last week that Matt Kenseth would have a new number on his car, rampant speculation abounded (on the Internet? No!). Why would Kenseth abandon the 17, the number he's run since 1997? Was this a shrewd moneymaking move? An All-Star-only change, a la Jimmie Johnson and the No. 5 last year?

Turns out that the Roush Fenway press release announcing the new number was factually correct: Fifth Third Bank will sponsor Kenseth for 12/3 races this year, starting with this weekend's All-Star Race. Other races will include Kentucky, Indianapolis and Michigan.

"Roush Fenway Racing is excited to partner with Fifth Third Bank and help drive their business through a primary sponsorship of Matt Kenseth's team," Jack Roush said. "They are a well-respected, innovative financial services organization with a long and rich history that shares our company's passion for excellence and commitment to winning." We didn't do the usual blah-blah-blah with that bit of PRspeak because, quite simply, we're glad to have a new sponsor in NASCAR and don't want to scare 'em away. No sudden moves, anybody.