Kyle Busch: driver, rebel, proprietor of fine eyewear

Ever wonder if Kyle Busch and his fiancé Samantha Sarcinella were wearing the same brand of sunglasses?

Well, they soon will be. February 26th at the Hard Rock in Las Vegas-Kyle and Kurt's hometown-Kyle is launching his own line of eyewear.


Kyle's had an endorsement deal with Electric Visual for a few years -- the brand is marketed towards younger people, which explains the large frames and lenses -- so it was a logical step for Busch to eventually have his own line of Electric Visual sunglasses.

He becomes the third Sprint Cup driver to have a signature line, which seems a little low given that almost every Sprint Cup driver wears designer sunglasses, especially during interviews. Tony Stewart has his own Oakleys and Dale Earnhardt Jr. has his own Spy sunglasses. Jeff Gordon did have a deal with Foster Grant years ago, but now wears RayBans. (Author's note: I own a pair of the Junior sunglasses, and while I love the look, the lenses scratch way too easily.)

The KB1 shades retail for about $100, and come in four styles, including "Rowdy" frames, which is a combination of red and black. However, ability to avoid the media after a bad finish is not included. You have to work on that yourself.

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