Kevin Conway and Extenze sued by Front Row

Kevin Conway and Extenze parted ways with Front Row Motorsports just before the second Michigan race in August and now Front Row is suing both Conway and Biotab Nutraceuticals, the parent company of Extenze.

The lawsuit allows folks to get an idea of how much money it takes to sponsor a Sprint Cup team and how driver contracts are portioned.


A Front Row Motorsports spokesman declined to comment on the lawsuit, which asks for damages to cover the $2.754 million that will eventually be due under the terms of the contract, payment of $734,201 in sponsorship fees, hard card fees, race licenses and other expenses for services rendered and $135,000 advanced to Conway as part of his base compensation.

“It’s really unfortunate that they’ve made some pretty outrageous allegations against us and the good thing is we’ll have our day in court, and the truth will all come to light in the months ahead,” Conway said in a phone interview Tuesday. “Unfortunately, I can’t really comment on the specifics.”

According to the complaint and contracts attached as exhibits, Extenze was to pay Conway’s marketing company Exclaim $5.4 million in 50 weekly installments of $108,000, and that money was then to be sent to the race team. The $5.4 million was designed to cover the first 15 races, and then Extenze would have the option of funding the remaining 21 events through revenues generated by a product placement contract. The team would get 15 percent for product placement at dollar stores, retail stores or wholesale auto parts stores.

As part of the contract, Front Row was also obligated to put Conway in a car in the top 35 in owner points, hence the shuffling that Front Row did during the course of the season. Before his departure, Conway had raced all three (No. 34, 37, 38) Front Row cars.

Conway and Extenze have signed to race the No. 7 for Robby Gordon Motorsports for seven races of the Chase, though Gordon is in the car this week at New Hampshire.

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