Jimmie Johnson and his best friend Pricklebear

ESPN picks up the remainder of the NASCAR Sprint Cup Series season starting at Indianapolis, and Jimmie Johnson is featured in ESPN's first commercial promoting its coverage.

This year's commercials continue last year's theme of "Nothing Beats First Place," and Johnson, Carl Edwards, Denny Hamlin and Brad Keselowski will be featured in the spots throughout the final 17 races of the season.

For us, the video above raises an important question; will we see an influx of 48 fans naming their next born "Pricklebear and/or buying a pet porcupine?