Wednesday, NASCAR announced that Comcast's Xfinity would replace Nationwide as the title sponsor of its No. 2 series in 2015.
As was reported earlier by Sports Business Daily, it's a 10-year agreement, which NASCAR says matches the longest title sponsorship contract in the sanctioning body's history.
“We’re proud to welcome XFINITY to the NASCAR community as title sponsor of the NASCAR XFINITY Series for the next decade,” NASCAR CEO Brian France said in a statement. “NASCAR and XFINITY are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports.”
Comcast owns NBC Sports, which will start broadcasting NASCAR races as part of its new TV contract in 2015. The Xfinity contract, reported to be at approximately $10 million a season, matches the length of the contract signed by NBC Sports.
Currently, Comcast is not available in states like Texas and Florida. The company is seeking regulatory approval to merge with Time Warner, which would give Comcast an entry into states that Time Warner provides service in without competition from Comcast.
Xfinity will be the third sponsor in what's now the Nationwide Series. It was the Busch Grand National Series before Nationwide. The insurance company is moving to be the primary sponsor for Dale Earnhardt Jr. in 12 races in 2015 and in 13 races each of the following two seasons.
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