For most of its existence, the web hosting company GoDaddy.com has built an image apparently cultivated by love-starved 14-year-old boys — skin, sass and temptation. And it's worked well enough that GoDaddy has become an institution, albeit one you wouldn't want to show your mother.
Along the way, the company's centerpiece, the insanely controversial NASCAR driver Danica Patrick, has doffed her firesuit more than a time or two. The star of a record 10 Super Bowl ads, Patrick has been a willing participant in campaigns that skirt flyover-state notions of decency. (Even so, Patrick has always had a wry smile on the ads, like she was in on the joke all along.)
Here, for instance, is Patrick feeling the urge to shower: