Fiat 500 flaunts man card with limited GQ edition

Aki Sugawara
Associate Editor

Ever since Jennifer Lopez appeared in Fiat 500 ads, the company has been working overtime to prove that the diminutive two-door’s not the biggest chick car since the Volkswagen Eos. And while steamy Abarth commercials with supermodel Catrinel Menghia brought some redemption, Fiat's increasing the macho with a new GQ edition, announced at Concorso Italiano in Monterey, Calif.

Given the success of the limited Gucci edition, it makes sense to create a branded version catering to men — but whereas Gucci is a premium fashion brand, which, like Fiat, hails from Italy, GQ is an American men’s magazine. And unlike G-branded sunglasses or handbags, reading a GQ magazine isn't something to brag about at cocktail parties.

On the plus side, this Cinquecento is based on the Abarth, and uses the peppy 160-hp, 1.4-liter turbo. Like the Fiat 500 Cattiva announced along with it, the GQ trim features blacked-out lights on the front and rear, along with unique, split-spoke 16-inch wheels, which give the car a stealthier, sportier appearance than the standard Abarth. However, the GQ car is only available in cabrio form, which costs it some masculinity points. GQ branding on the B-pillars and seats round out the flair.

Since the Cattiva version—available with both the standard or turbo engine—incorporates most of the visual tweaks sans metrosexual co-branding, it’s the one to get. Because as J.Lo showed, sometimes it's better to let the car speak for itself.

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