With unemployment approaching 10-percent across the country will the fight world's economic model of 20-plus pay-pay-view cards in 2009 cost it audience? UFC president Dana White addressed the topic of the economy and the adjustments his company has made. The UFC will televise an approximate total of 10 fight cards on pay-per-view in 2009. Thrown in boxing's 10-plus PPVs, that's a lot of cash to request from a struggling economy. White says right now the model is working for the UFC but it is being closely monitored:
"We're tip toeing around this thing and trying to figure it out. My big (expletive) thing is not to gouge the fans in anyway," said White. The UFC currently charges $44.95 for standard definition and $54.95 for hi-definition on its pay-per-views. "If you don't think that we have a CFO, (expletive) aggressive guys in the company who want to raise pay-per-view and do all this (expletive), I won't do it. I'll (expletive) go on record right now, I will not raise pay-per-view. It's one of the things I hate about boxing."
Watch White talk about the money issues in sports (1:04 mark):