Just after the NFC championship game went to the half Sunday, Fox used its rather large, NFL playoff platform to get viewers excited for Saturday's "UFC on Fox" fights. Instead of showing another ad with fight highlights with a popular, adrenaline-pumping song playing, it showed UFC light heavyweight champion Jon Jones using his kicks for a slightly different purpose.
The ad didn't fit what MMA fans are used to, and that's the point. This ad wasn't for people who already had planned to tune into Saturday's bouts. The ad was to show the general public that fighters are men with families and a sense of humor. (Jones later tweeted that the young girl in the ad is not his daughter.)
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