Continuing its effort to saturate the Internet with its product, the UFC made two moves this week.
The live stream of the UFC 131 undercard is once again available on the UFC Facebook page and now it'll also be on YouTube.
Unlike some of the mainstream sports, MMA has embraced social media and the Web. White told ESPN.com's Page 2 that he's constantly monitoring his product with the help of Twitter followers and Facebook.
"Back in the old days, this is [stuff] you wouldn't know until Monday," White said. "You'd hear all these bad things that happened during your event, and you'd be like, 'God, we got to make sure this doesn't happen next time.' ... Now, as these things are happening, I have people running around fixing all the problems that are happening that I'm reading on Twitter."
On Monday, White unveiled a new partnership with Xbox 360. UFC pay-per-views can be viewed by Xbox Live subscribers.
Xbox 360 will also be including new media services for users: UFC has partnered with Microsoft to deliver live matches, classic fights, interviews, and behind the scenes video straight to the Xbox 360. No word yet if full UFC events will be available through this service, but the likely answer would be "no," if only because streaming live events would probably put a dent in UFC earnings through pay-per-view.
This from G4Tv:
Dana White from the UFC follow up the lengthy "Xbox, Do My Bidding!" video to show off how the UFC will be be adding a "Watch It Live" app to the Xbox, providing you with stats, enhanced viewing options, and the ability to predict who might win a match
You can watch UFC 131 right here on Yahoo! Sports
ESPN Page2 tip via Bloody Elbow