The UFC's next title challengers at welterweight and light heavyweight are both fighters who have less-than-deserving records. Nick Diaz will fight Georges St-Pierre for the title at UFC 158, despite the fact he's coming off a loss and a suspension and Johny Hendricks has four wins in a row.
Chael Sonnen is a middleweight, but his ability to smack talk and bring attention to his fights means he will be fighting for the light heavyweight title after coaching against Jon Jones on "The Ultimate Fighter."
The message to other fighters near a title shot is clear -- the UFC wants title fights that tons of people will watch more than it wants ones that are fairly made with only competitive integrity in mind. Someone like Tim Boetsch, who is fighting Costa Phillippou at UFC 155 this weekend, is a good fighter on a four-fight win streak.
What he is not is a vocal fighter who talks trash. Boetsch talked with MMA Weekly about how he doesn't intend to change his ways just to get a title shot.
“Just because I’m one of those guys who isn’t very vocal about calling people out and saying I deserve such and such an opponent. Michael (Bisping)‘s very good at that and he’s made a career out of it, there are talks of him getting a title shot maybe before even I do, so he’s done a good job of promoting himself and that’s one way of doing it,” said Boetsch.
“I think the better way to do it, or the way I prefer to do it, is to step in the cage and beat people up, and eventually they’re going to have to give me a title shot because I’m going to run out of people to beat up.”
It seems like a better plan, but it didn't work for Hendricks.