Joe Rogan wants Kellogg's to value the stoner dollar

Joe Rogan, UFC commentator and noted friend of Mary Jane, is not pleased with Kellogg's. The cereal company dropped Olympic gold medalist Michael Phelps as a spokesperson after Phelps was caught in a picture taking a hit off a bong. Rogan posted an open, profanity-laced letter to Kellogg's on his blog. In it, he says that the company should have supported Phelps, and reminded Kellogg's that they would take a significant hit in profits if stoners stopped buying their products.

Do you guys even know your consumer statistics? Well, let me fill you in on some of my own personal scientific research on the subject, because I have been closely studying my own purchases for over 20 years, and I can tell you that I’ve been high 100% of the time I’ve bought your s***. I mean, do you guys ever think about what you sell? Pop tarts? Are you kidding me? I would be willing to bet that 50% of the people buying pop tarts are stoned out of their f***ing minds ... There’s nothing quite like being stoned out of your mind at 2am watching a Chuck Norris movie and eating a bowl of fruit loops. Your company and its products have been a part of some very pleasurable moments in guilty eating, and I’m glad you’re around. All I’m saying is that it’s high time (no pun intended) that you motherf***ers respect the stoner dollar.

Rogan, being a pothead, is a little late to the issue as marijuana advocates called for a Kellogg's boycott more than a week ago, but I have to agree with Rogan's point. Would you want to tell someone stoned off their gourd that no, you can't have any Chips Deluxe chocolate chip cookies because we're boycotting Kellogg's?

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