Battle of the fight promos: How an unknown becomes famous and ‘Bones’ gets arty

Maggie Hendricks

MMA has made huge leaps in promoting fights. Instead of videos that just show highlights backed by loud rap or metal music, they tell the story of why you want to tune in. These two videos from Bellator and the UFC fit that bill.

First, Bellator promotes its upcoming season by pushing the best part of their tournament. Lightweight champion Michael Chandler went from an unknown to a star thanks to his run through last season's tourney and his win over Eddie Alvarez. Now, Bellator has a whole new crop of lightweights who want to follow his example.

Next, the UFC takes a more artistic look at Jon Jones' submission of Lyoto Machida.

Did you have any idea that choking a man unconscious could be so pretty?

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