We're all familiar with bobbleheads, but the Oakland Athletics are changing the giveaway game with something that looks more like a bobble-belly.
It's a special "Bernie Lean" collectible of Coco Crisp, which sounds weird, but makes total sense if you followed Oakland's unlikely AL West title run in 2012. The "Bernie Lean" dance, inspired by a rap song that was inspired by the "Weekend at Bernies" franchise, became a rallying point for the team and its fans.
What's that Bud Light commercial say? It's only weird if it doesn't work.
In Oakland, the "Bernie Lean" worked, so this giveaway should be a hot commodity. As you'll see in the short video below, the bobblehead jiggles at the waist. Crisp is arched back as if he's doing the limbo.
— Oakland Athletics (@Athletics) February 4, 2013
Well done, Oakland promo department. Not just for the bobblehead, but for the Vine usage as well.
The "Bernie Lean" bobblehead goes to the first 10,000 fans at Oakland's June 29 game against the St. Louis Cardinals. No word on whether you can drag along your dead friend to score a second one.
BLS H/N: Los Angeles Times