I have no idea what advertising executives do on a day-to-day basis. None.
But if I were to guess, I'd imagine it's a whole lot of meetings, a whole lot of expensed lunches and a whole lot of saying "Can you believe they're paying us to do this?" to each other. In other words, I picture it like being a Yahoo! Sports blogger, only with much better pay and better looking co-workers. (Sorry, fellas.)
I would also presuppose there are probably more high-fives going on in the advertising world, particularly this morning and particularly between whoever came up with this MLB.com and Indiana Jones promotional deal. If you visit the league's official site and click on any team's schedule, you'll see a picture of a 93-year-old Harrison Ford in the May 22 spot, the day that I was planning on seeing the new Indiana Jones movie until I heard Shia "Even the robots out-acted me in Transformers" LaBoof was in it.
As you can imagine, there's already some outrage going on over this plan of attack. Baseball, apparently, will never be the same, now that money has been made off a sponsorship.
That reaction was so predictable, you can almost imagine the ad execs laughing and clapping like they're leading a cat around with a laser pointer. I realize I'm guilty as anyone for posting on this topic (complete with movie poster!) in the first place, but they're getting the exact type of attention they were shooting for.
Have we really learned nothing from that Spiderman-on-the-bases foolishness that MLB tried to pull a few years back? There are so many other places to get team schedules (Y! Sports, for one) that the only way to prevent MLB from doing this in the future (if the ad even offends you in the first place) is to stop visiting the league's site for that kind of info. Otherwise, we're doing exactly what was expected of us in the first place.
(That said, if MLB wants to go ahead and pursue revenue this way, they need to do a better job of conveying the information on the schedule that we're looking for. If you look at the Cubs' page (below), there's nothing marking that May 22 is an off day. Since I'm left to either guess or assume, I'm thinking that Major League Baseball is withholding the game time from us ... )