Earlier in the week, Prep Rally and other sources wrote about the impressive gate receipts at the Texas high school football championship games, particularly in the Class 5A Division I game at Cowboys Stadium. It turns out that having so many fans there in person hardly dented the game's television appeal, with the final between Euless Trinity and Pearland finishing as the top-ranked sports program in both the Houston and Dallas markets on Saturday night.
According to the Dallas Morning News, the Trinity-Pearland face-off pulled down a 2.6 rating in both the Houston and Dallas markets, two of the nation's 10 largest. By industry standards, that rating meant that some 123,000 viewers combined watched the game on Fox Sports Southwest and Fox Sports Houston, a total viewership that dwarfed all the other sports events televised in those markets on Saturday night, including the Texas vs. North Carolina men's basketball game.
The final also topped all three college bowl games which kicked off on Saturday, as well as another college basketball doubleheader, which featured dueling potential tournament teams Arkansas vs. Texas A&M and Baylor vs. Gonzaga.
"Overall we're very pleased with the ratings," FOX Sports Southwest Senior Vice President/General Manager Jon Heidtke wrote in a press release. "Playing all of the games at one site really allowed us to showcase high school football to a large audience across the state. Our production team did a tremendous job. This event will only continue to grow."
That final contention seems to be the unified agreement among all surrounding the state title games, with hope for even bigger record attendances and viewerships in the years to come. With the results that came in year one at Cowboys Stadium, its hard to find fault with any of that logic.