Yahoo, PGA Tour collaborate to deliver free, live golf coverage, on-demand video globally

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Yahoo and the PGA Tour on Thursday announced a strategic relationship to deliver free, live and on-demand video content from the PGA Tour to golf fans around the world.

Beginning with the first round of the AT&T Pebble Beach Pro-Am, viewers will be able to see Featured Holes coverage from PGA TOUR LIVE during the early rounds of the tournament. Yahoo will be streaming Featured Holes coverage at the top of the Yahoo Sports golf page for all events and the Yahoo Sports front page for selected events.

Comedian Bill Murray at the AT&T Pebble Beach Pro-Am on Wednesday. (Getty Images)
Comedian Bill Murray at the AT&T Pebble Beach Pro-Am on Wednesday. (Getty Images)
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Thursday's and Friday's coverage of the AT&T Pebble Beach Pro-Am on Yahoo will run from approximately 3-6 p.m. ET.

"We're excited to expand our sports offering through our partnership with the PGA Tour and to bring fans closer to the live action of tournaments, like The PLAYERS Championship and FedEx Cup Playoffs," said Phil Lynch, VP, Media Partnerships at Yahoo. "Bringing PGA Tour's premium content to Yahoo makes a great addition to our lineup and further demonstrates our commitment to delivering the best digital sports content to our users and advertisers."

The AT&T Pebble Beach Pro-Am features a field of 156 pros competing in their own tournament while simultaneously each teaming up with an amateur partner for a pro-am tournament. Pebble Beach Golf Links is the host course, with Monterey Peninsula Country Club's Shore Course and Spyglass Hill Golf Course serving as the other two courses in the three-course rotation. Each pro and amateur will play each course once over the first three days. Then a 54-hole cut will be made for the pros to the low 60 and ties and for the pro-am teams down to the top 25, setting up a final-day showdown at Pebble Beach.

Brandt Snedeker is the defending champion for the second time in the last three years. The Torrey Pines winner will hope to hold off the likes of Jordan Spieth, Jason Day, Patrick Reed, Bubba Watson and Jimmy Walker, part of the tournament's strongest field in years.

Yahoo will also offer global access to video on demand (VOD) PGA Tour content, including highlights and original content from tournaments on the PGA Tour, Champions, Web.com Tour, PGA Tour Latinoamérica, and Mackenzie Tour-PGA Tour Canada. Yahoo and the PGA Tour have also launched a live, co-branded PGA Tour leaderboard, which includes live play-by-play, shot-by-shot graphics, live audio and VOD.

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