World No. 1 Rory McIlroy signed an endorsement deal with Bose this week at the Honda Classic, announcing it at a media event on Tuesday night.
But that wasn't the coolest part of the evening; that came when Rory was given two wedges and asked to play. McIlroy had some fun with them, including some trick where he flips the ball up on the back end of his wedge and holds it there, something I've been trying to do for the last 10 minutes to no avail (and only one broken item in my living room).
McIlroy is of course defending this week's event, but it's stuff like this that passes so many hours on those lonely driving ranges for a golfer of this man's talent.