Much like puppies and the first two sips of a Friday afternoon brewski, Ryan Moore is likable.
He's likable because he does it different, and he knows he does it different, and it's easy to see why he does it different.
Since joining the PGA Tour with a sponsorship commitment to Oakley and Ping, which in itself was a bit peculiar, Moore decided to drop all sponsors, and play golf the same way you and I play it -- by purchasing his own digs, his own bags and his own, albeit spiked, Vans.
He's exactly what we want in more of our golfers: a guy that seems to give a damn only about making birdies, making a paycheck and making it to the next event. He's the type of guy that doesn't mind sleeping on a couch even though he's worth seven figures. He's the type of guy who turned down a private jet ride after his first PGA Tour victory, at the 2009 Wyndham Championship, because it wasn't him.
He's real, and in sports, that's hard to find.
This week at the SBS Championship, though, Moore actually debuted his 2010 season with a logo. What type of logo? No, it wasn't a swoosh or Sony. It had nothing to do with cell phone companies (thank goodness), car companies (like they can spend the money) or investment companies. (Seriously?)
Moore decided that a small company called Scratch Golf would be his calling card, and signed with them because, as his father said, "They're passionate about high-quality traditional classic golf clubs that are custom-fit for the player."
So, knowing what you know now, do you think Moore is playing the company's new muscle-back irons, clubs that are offset and weighted with bells and whistles attached to the shaft, or do you think his irons look like something you'd find in a prop van at a "Tin Cup" shooting?
If you guessed boring, stylish blades, you're correct, and it's what makes the guy so, for lack of a better term, coolly normal.
He's 9-under this week after two rounds at Kapalua, good enough to be within sniffing distance of the absolutely scorching Lucas Glover (who was 9-under on a nine-hole stretch in round one), but like we've seen in his amateur career, Moore can win in bunches.
I bet the day he hoists a major championship trophy, and we all know he will eventually, the fist pumps will probably be left for the red-shirted and Moore will just smile and accept his award.
Then, he might just ask to sleep on your couch.