Nike brings back the voice of Earl Woods in new Tiger ad

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And the Tiger Woods controversy train keeps rolling on. Nike is running a new ad that uses the voice of Tiger Woods' late father Earl over an image of a remorseful, nearly broken Tiger.

Earl and Tiger @ Yahoo! Video

"I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?" Earl asks.

Powerful stuff, that, especially given how significant a role Earl Woods played in Tiger's life.

Now, there's an argument to be made that the ad is over the line, using Earl Woods' words in a way that he obviously didn't have approval over. On the other hand, this ad was made with Tiger's consent and participation. And really, who better to pass judgment on Tiger than Earl?

Nike, of course, has a history with provocative Woods ads; they crafted the classic "Hello World" and "I am Tiger Woods" spots. And they're one of the few companies to stick with him through his recent troubles. So it's appropriate that they'd be the ones to set about shaping his new public commercial image. Clearly, they're not taking the safe, conservative route.

All right, your take. Exploitative or appropriate? Cast your vote below.


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