First Down: Reggie Bush is thinking like a king

Evidently ex-bed buddy Kim Kardashian's reportedly steamy relationship with hip-hop mogul Kanye West is fueling Reggie Bush.

The fleet-footed rusher, who finished inside the RB top-15 in a breakout campaign with the Fins last year, is setting a lofty, almost laughable goal for the 2012 season: Winning the NFL rushing title. From the Sun-Sentinel:

There's a possibility Bush can contribute even more for the Dolphins this upcoming season because this west coast offense fits his skill set. Head coach Joe Philbin is excited about the tools in Bush's tool belt, and has a vision of how to better utilize his skill set, hinting that Bush might line up as a receiver more.

That might explain why Bush told WSVN's Sports Xtra on Sunday that his goal is to lead the NFL in rushing this season. […]

"I want the rushing title," said Bush, who finished 11th in rushing last season. "This offseason I've been working towards that goal. Just being effective like I was this past season.

"Every time I rush the ball I want four yards," said Bush, who averaged 5.0 yards per carry in 2011. "I'm keeping my focus simple and small, but at same time helping my team progress."

Rrrriiiiggghhttt. And Tim Tebow will complete 85 percent of his passes this fall.

Miami's stout O-line and Bush's newfangled gusto between the tackles — he racked up 5.6 YPC in up-the-gut runs last year — would lead one to surmise the RB's claim, though ultra-confident, isn't overly exuberant. However, those are Miami's only positive takeaways on offense. Under new head coach Joe Philbin, this is a franchise in transition. Rookie Ryan Tannehill, who started just 19 games at quarterback during his four-year career at Texas A&M, may begin the season under center. Davone Bess is the best returning receiver after Brandon Marshall blew north to the Windy City in March. And, most complicating for Reggie, local product Lamar Miller was plucked in the draft. The youngster and Daniel Thomas are expected to push Bush for touches when Dolphins training camp opens later this summer. Add it all up, and it appears he's drank too much Kool-Aid basking in the South Beach sun.

If Tannehill proves to be a sensation out of the gate and someone in the receiving corps transforms into a reliable target, maybe Bush flirts with the RB top 10. He should net plenty of touches via ground and air. Keep in mind Philbin has designs of lining him up in the slot as a receiver, similar to how Sean Payton deployed him during his tenure with the Saints. Still, it's highly improbable he meets the self-made expectation. Point blank: The Fins might have the third-best offense in the state of Florida, especially if Chad Henne overtakes wayward Blaine Gabbert in Jacksonville.

For fantasy purposes, consider Bush a back-end RB2 in standard formats (top-tier RB2 in PPR leagues) capable of 1,350 total yards and six-eight TDs, a solid value at his current 53.2 average draft position (ADP).

Psychologically, it's good for athletes to set the bar high. However, unless Bush has LeBron-like hops, he won't eclipse it.

Want to bull rush Brad? Follow him on Twitter @YahooNoise and be sure to check him along with Andy Behrens, Brandon Funston and Scott Pianowski on The Fantasy Freak Show (Now on iTunes) every Friday at 5 PM PT/8 PM ET on Yahoo! Sports Radio