Even with deep card, one writer isn’t buying Mayweather-Ortiz for $70

Every business owner/entrepreneur must understand the concept of a "diminishing returns price point." Taking that into account, have the promoters and HBO overstepped their bounds on the "Star Power" card this weekend?

With a $70 high-def price tag on the pay-per-view card headlined by the Floyd Mayweather-Victor Ortiz fight, one writer in Sacramento says the cost is simply too high.

"Would you pay your cable or satellite provider $69.95 to watch Floyd Mayweather Jr. get knocked out? So would I," writes Victor Contreras of the Sacramento Bee. "But since Victor Ortiz, Mayweather's young and charismatic opponent Saturday night in Las Vegas, doesn't have a chance against the boxer we all love to hate, I'm keeping my $70 in the sock drawer."

Contreras says he's not alone, pointing to slow pay-per-view sales. He also reveals that there are plenty of tickets available online for seat at the MGM Grand Arena, the site of the Mayweather fight.

More importantly, will people buy the fight if they think Mayweather's going to cruise to another decision win? Not according to this pundit.{ysp:more}

"Mayweather's lightning-quick jab will carve up Ortiz like a goose on Christmas. Mayweather will dance around his opponent, never engaging in a punch-for-punch skirmish. He'll win a boring unanimous decision."

Anyone notice there's no mention of the undercard in the SacBee story? That's still one of the fatal flaws boxing has to overcome immediately. When the various messengers around the country have no idea of the value on a particular undercard, how do you sell the consumers? There are some good fights beyond the Mayweather-Ortiz clash.

At The MGM Grand, Las Vegas, NV

Floyd Mayweather Jr. (41-0) vs. Victor Ortiz (29-2-2)

Erik Morales (51-7) vs. Pablo Cano (22-0-1)

Jessie Vargas (16-0) vs. Josesito Lopez (29-3)

At Staples Center, Los Angeles, CA
Saul Alvarez (37-0-1) vs. Alfonso Gomez (23-4-2)

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