‘The Bird & Taurasi Show’ back by popular demand for 2nd season
The 2023 NCAA Division I Women’s Basketball Championship is airing exclusively across ESPN platforms from March 15-April 2, and the network brought back two WNBA superstars and University of Connecticut legends to host the action.
“Back by popular demand, AT&T returns as the presenting and halftime sponsor of “The Bird & Taurasi Show” second screen viewing option of the Final Four and championship game featuring women’s basketball legends Sue Bird and Diana Taurasi – providing fans with a one-of-a-kind perspective of the final matchups, all airing on ESPN2 and simulcast on ESPN+,” ESPN announced on Tuesday.
This will be the second time the duo brings their unique perspective and entertainment to the screen for the tournament with their own show.
According to ESPN: “South Carolina’s wire-to-wire victory in the 2022 NCAA Division I Women’s Basketball Championship scored 4.85 million viewers Sunday night to become the most-watched women’s title game since 2004, and the fourth largest audience to watch a women’s championship game since ESPN began exclusively airing the NCAA Division I Women’s Basketball Tournament in 1996.”
This year’s tournament has “attracted 15 broadcast sponsors and nearly 100 advertisers across various categories.” With more investment and more extensive broadcasting coverage, this year’s tournament is poised to again break records.
Even Golden State Warriors Stephen Curry joined “The Bird & Taurasi Show” last year.
Who knows what the duo has in store for the tournament this year, but what we do know is it will be entertaining.
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