With the current media deal for the Big Ten set to expire, the conference is in line to get a new deal. They could be on the track to earning a record deal.
According to John Ourand, they could be the first to get $1 billion per year in media rights. He spoke on a podcast with Andrew Marchand. “From what I am told.” Ourchand said, “the Big Ten Conference is going to be the first college conference to earn more than $1 billion per year in media rights.”
That is quite a huge number to try and wrap our heads around. With the number of schools in the conference, that is a huge payout for schools. This could help close the gap with the SEC in terms of how much they can pour into their athletic programs in terms of facilities.
CLIP: The Big Ten could be the first conference to have a billion dollars a year in media rights
— Andrew Marchand (@AndrewMarchand) June 8, 2022
It remains to be seen which networks would line up to land this massive deal.