Big Ten announces new media rights deal worth $1 billion annually
The Big Ten Conference has finally announced its much-awaited media rights deal after reaching agreements with CBS, FOX, NBC, and NBCUniversal’s Peacock for distribution. Beginning in the fall of 2023, the Big Ten will operate an unprecedented morning-to-night broadcast schedule. Starting next football season FOX will air Big Ten games at 11:00 am CT, CBS at 2:30 pm CT, and NBC in Prime Time. The media rights agreements will begin July 1, 2023, and run through the 2029-30 season.
Reports state that the conference will earn between $7-$8 billion over the length of the 7-year contract. Brett McMurphy of Action Network HQ has said that a source close to the agreement says the deal contains “contract escalators may increase value to nearly $10 billion, so B1G “is not done expanding.”
Big Ten lands 7-year media rights agreement w/Fox, CBS, NBC, Peacock & FS1 worth record $7 billion-$8 billion, network sources told @ActionNetworkHQ. Contract escalators may increase value to nearly $10 billion, so B1G "is not done expanding," sources saidhttps://t.co/irRBVeQjYc
— Brett McMurphy (@Brett_McMurphy) August 18, 2022
A Big Ten press release states that the three partner networks (CBS, FOX, and NBC) will broadcast the seven Big Ten Football Championship Games over the deal’s life on a rotating schedule.
CBS: 2024, 2028
FOX: 2023, 2025, 2027, 2029
NBC: 2026
CBS
The 2023 season in 2023 will include seven football games and both regular season and postseason men’s basketball action, along with the Big Ten Women’s Basketball Tournament final appearing on CBS for the first time. The Big Ten Men’s Basketball Tournament semifinals and final will continue the tradition of airing on CBS, which they have done for 25 years. Every CBS Big Ten football and basketball broadcast will also be streamed on Paramount+, Paramount Global’s direct-to-consumer streaming service.
Starting in 2024, CBS will televise up to 15 regular-season football games per season, including an annual Black Friday game in the afternoon. CBS is America’s most-watched network for the past 14 years and the highest-rated college football network.
– Big Ten Press Release
CBS Sports and Big Ten Conference Reach New Long-term Multiplatform Rights Agreement for Football and Basketball Through 2029-30 Season
Full release: https://t.co/Ux8HE2FbW4 pic.twitter.com/iy3dreY5xG
— CBS Sports PR (@CBSSportsGang) August 18, 2022
FOX
The Big Ten Conference’s partnership with FOX reached its high point during the 2021-22 year, as FOX captured the #1 time slot in college football for the first time with its Big Noon Saturday platform that featured 10-14 games involving a Big Ten team, and a men’s basketball season that ended with the top three most watched games in the history of FS1 all featuring Big Ten programs.
– Big Ten Press Release
FOX Sports retains its premier football and basketball media rights package with the Big Ten Conference.
Among several highlights, the network upgrades its top "Game of the Week" selections while increasing overall game count across FOX platforms.
🔗: https://t.co/ZWoZuRadOj pic.twitter.com/uvZwmWiRqh
— FOX Sports PR (@FOXSportsPR) August 18, 2022
NBC
Will produce 14-to-16 games on broadcast television each season as it introduces college football fans to Big Ten Saturday Night. Each Big Ten game on NBC broadcast will also be simul-streamed on Peacock, NBCUniversal’s direct-to-consumer streaming service. NBC Sports has established the most dominant primetime franchise in television history, as its Sunday Night Football has been primetime’s No. 1 show for an unprecedented 11 consecutive years – a streak that is currently active.
– Big Ten Press Release
We have #B1G news to share!
The @bigten is coming to NBC and @peacocktv in 2023.
Learn all the details: https://t.co/27YCFdOEFa pic.twitter.com/kxZDDzbP4L
— NBC Sports (@NBCSports) August 18, 2022
Peacock
NBCUniversal’s direct-to-consumer streaming service will deliver exclusive Big Ten football and basketball games each season, as eight regular-season football games will appear on the platform along with as many as 47 regular-season men’s basketball games (32 conference and 15 non-conference) and 30 regular-season women’s basketball games (20 conference and 10 non-conference).
CBS, FOX and NBC will combine efforts to televise the seven Big Ten Football Championship Games during the term.
– Big Ten Press Release
News: The Big Ten has completed a seven-year media rights agreement with Fox, CBS and NBC. Will bring in more than $7 billion to league. I talked with Kevin Warren about the strategy behind the deal and what it means for the league. https://t.co/ZIn7K5nSh5
— Adam Rittenberg (@ESPNRittenberg) August 18, 2022
BREAKING: The Big Ten has finalized new media rights deals with CBS, Fox, and NBC that are worth more than $7 billion over 7 years.
At $1 billion-plus annually, that makes it the largest media rights deal in the history of college athletics.
College football is a big business🤯
— Joe Pompliano (@JoePompliano) August 18, 2022
More than anything, Kevin Warren & the Big Ten took an NFL approach, to reach as many potential fans as possible, catering to casual fans. A potential global approach.
The SEC went with familiarity and owning the space people associate with sports (ESPN). Its brand is itself.
— Chris Vannini (@ChrisVannini) August 18, 2022
The Big Ten's new $7 billion media rights deal will string the conference's top football games across three major networks each week, creating an NFL-style television schedule on Saturdays.
by @ralphdrussoap https://t.co/21EXSCFxNL
— AP Top 25 (@AP_Top25) August 18, 2022
As a resident of @bigten country .. couldn’t be happier for this day and our @NBCSports @peacockTV family. Great to again be on the same team with so many great institutions and fans. pic.twitter.com/0lswWmrAob
— MikeTirico (@miketirico) August 18, 2022
The Big Ten Conference announced a "groundbreaking" media rights agreement with CBS, FOX, and NBC worth more than $7 billion over seven years, according to ESPN.
Read more HERE: https://t.co/iOFHnugzq2 pic.twitter.com/9o2gemZJA1
— On3 (@On3sports) August 18, 2022
Will leak company memo mandating Big Ten homerism as soon as they send it https://t.co/pbPuKtgyyI
— Josh Pate (@LateKickJosh) August 18, 2022
JUST IN: The Big Ten announced it’s new media rights deal starting in 2023.
Football games with be broadcasted on FOX, CBS, and NBC. This deal is worth $7 billion +🤑🤑🤑
— Marlee Wierda (@marleewierda) August 18, 2022
Per NBC from my colleague @richarddeitsch:
NBC will have primetime Big Ten football every week other than the two or three weeks they have a Notre Dame game in primetime.
— Pete Sampson (@PeteSampson_) August 18, 2022
College sports leaders argued to the Supreme Court that fans would immediately tune out if players were able to sign NIL deals and alter the "unique nature" of amateur athletics. Today the Big Ten announced a $1 Billion a year, multi-network television deal. #SkyNotFalling
— Dan Wetzel (@DanWetzel) August 18, 2022
The Big Ten had 2 options during negotiations: $10 billion with a new theme song. Or $7 billion with the old theme song.
Kevin Warren chose wisely.
— Dirk Chatelain (@dirkchatelain) August 18, 2022
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