Big 12 lands new 6-year media rights deal with ESPN and Fox; what it means for Pac-12

Big off-field news emerged on Sunday morning. The Big 12 Conference struck a deal with ESPN and Fox Sports, a six-year media rights package which had been a central topic of discussion in the college sports world.

The Big 12’s deal is a $380 million annual package, which translates to just under $31.7 million for each of the 12 schools which will be part of the conference after Texas and Oklahoma leave. BYU, UCF, Cincinnati, and Houston will join the eight current non-Texas, non-OU schools. It is expected that Texas and Oklahoma will not leave the Big 12 until 2025 to reduce their exit fee payments and other related costs.

Let’s go through the numbers and the meaning of the deal, as relayed by Jon Wilner and other industry insiders:

THE DEAL

WHY BIG 12 COMMISH BRETT YORMARK DID WHAT HE DID

MORE NUMBERS

YORMARK DID WELL

WHAT THE PAC-12 WILL TRY TO SHOOT FOR

WILL THIS SPLINTER AND EVENTUALLY KILL THE PAC-12?

THIS IS WHY APPLE AND AMAZON MATTER

BIG 12 PERSPECTIVE

POINT OF CLARIFICATION

FOLLOW-UP

WEST VIRGINIA BLOGSITE WEIGHS IN

BASKETBALL INCLUDED

MY THOUGHTS

The Big 12 did do well. Brett Yormark delivered. It was easy to think that Oklahoma and Texas leaving would mean a revenue decrease, but Yormark delivered — if not an increase — at least a lack of losses when adjusting for inflation. That’s solid work.

THE PAC-12

Does this put pressure on George Kliavkoff to arrive at a competitive deal? Of course it does … but the Big 12’s price point is something the Pac-12 should be able to come close to.

The Pac might not match the Big 12’s numbers, but coming very close would be enough to prevent splintering and extinction.

Story originally appeared on Trojans Wire