Big 12 agrees to new TV deal with ESPN, Fox

Brett Yormark has come to play. The Big 12 has reached an agreement with ESPN and Fox on its new media rights deal. The extension will begin following the conclusion of the 2024-25 season and run through 2030-2031. Yormark recently said Oklahoma and Texas will not leave for the SEC until after the 2024 football season.

The conference will earn, on average, $380M per year according to Sports Business Journal.That will earn the Big 12 more than $2 billion during the agreement

This is a massive win for the Big 12. More specifically, it’s a massive win for new Big 12 Commisioner Brett Yormark. When Oklahoma and Texas announced their intention to leave their longtime home, the future of the conference was in question. The Big 12 not only didn’t lose money on this new deal, they gained a significant increase.


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With the Big 12 getting its new deal done before its competition out west, it’s easy to wonder if Yormark’s next call will be to the remaining members of the Pac-12.


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Story originally appeared on Sooners Wire