Belgians are being asked to perform
an unusual — and delicious — civic duty
to help their fellow countrymen.
The task? Eating more French fries.
It’s a request that comes from the nation’s potato industry, which, according to CNBC.
fears it could waste as many as 750,000 tons of food as a result of the global health crisis.
Romain Cools, secretary general of the Belgian potato industry group Belgapom.
told the outlet that sales of frozen
potatoes — which account for
around 75 percent of the industry — .
have dropped steeply
during the crisis.
It’s a problem that, according to Cools,
could be mitigated by customers
eating frozen fries “twice a week”.
“We’re working with supermarkets to
see whether we can launch a campaign...
asking Belgians to do something
for the sector by eating fries
— especially frozen fries — .
twice a week during the
coronavirus crisis,” Cools told CNBC.
“What we are trying to do is to avoid food waste, because every lost potato is a loss”