You know how the saying goes: If you love something, tell the whole world about it on national TV.
For his pregame introduction on Sunday Night Football, Ravens linebacker Matt Judon opted not to name his high school of West Bloomfield. Instead? "Built by Taco Bell."
Matthew Judon is my spirit animal. pic.twitter.com/4RXlyou3gP
— Ben Baby (@Ben_Baby) November 4, 2019
The free publicity didn't go unnoticed by the chain's local affiliates, who put together a package of gifts for Judon.
In addition to giving him nine $99 gift cards (a tribute to his jersey number), the restaurants also proclaimed Nov. 8 to be "Matt Judon Day," when all local participating locations will offer free tacos from 2-5 p.m. Taco Bell is also sending its official truck to M&T Bank Stadium, where it will serve free tacos as well during those hours.
Judon is also capitalizing on this opportunity by marketing a T-shirt.
Only time will tell if other players start using their three-second SNF introductions for marketing purposes. Not a bad way to take advantage of a national audience.
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Baltimore Taco Bells declare Matt Judon Day in response to SNF stunt originally appeared on NBC Sports Washington