Athleta Adds Olympian Katie Ledecky as Apparel Partner

Athleta, a division of The Gap, signed swimmer Katie Ledecky to a five-year endorsement deal five months ahead of the start of the 2024 Summer Olympics in Paris.

Ledecky will join Athleta’s Power of She Collective, which launched last year and features “athletes, advocates, medalists and moms.” The collective added 11 athletes, such as Natalie Coughlin (swimming) and Heather O’Reilly (soccer), to Athleta’s prior partners—track and field’s Allyson Felix, signed in 2019, and gymnast Simone Biles, signed in 2021.

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“I’ve long admired Athleta for recognizing and authentically supporting female athletes’ individual and collective strengths,” Ledecky said in a statement. “I’m more than my sport, and I know firsthand how harnessing the ethos of Athleta’s Power of She platform can help empower women and girls.”

Ledecky will be featured in Athleta’s new brand campaign, “Find Your Movement.” She will also participate in product wear testing and serve as an advisor to Athleta’s impact platform, The Power of She Fund.

“It’s been clear since the start of our conversations with Katie that we have similar values rooted in empowering women and girls through movement,” Julia Leach, Athleta chief creative officer said in an email. “This became the crux of our partnership.” Leach said the Power of She Collective was based on the idea that we are stronger together.

Athleta will serve as Ledecky’s “dry land” apparel sponsor, while TYR remains her swimwear partner. TYR signed the Stanford grad in 2018 to a deal the company called “the most lucrative partnership in the history of the swim industry.” The TYR deal is worth at least $1 million per year. Her other endorsement partners include LaCroix, Panasonic and Ralph Lauren.

Ledecky is one of the most decorated swimmers in the history of the sport. She burst on the international scene at the 2012 Summer Olympics when she won the 800-meter freestyle gold medal as a 15-year-old. She has won 21 world championship golds overall—only Michael Phelps at 26 has more. Her seven Olympic gold medals are second all-time among female swimmers, behind Jenny Thompson.

In January, Ledecky kicked off her Olympic year with a win in the 1,500-meter freestyle in Nashville that was the 17th-fastest time in the history of the event; she also holds the 16 fastest times and has never lost in the event as a pro.

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