The Democrats are rarely the party of simple messaging. Former Secretary of State John Kerry was famously satirized for his complicated and long-winded responses. Kerry is very intelligent, but good messaging isn’t always about smarts. Sometimes it’s about simplification.
This is why Republicans often rely on simple single-issue messages, like “Tax cuts!” and “Don’t take our guns!” to energize people.
“The Daily Show” correspondent Ronny Chieng found a pro wrestler called “The Progressive Liberal” on the Appalachia circuit.
In the wrestling world, The Progressive Liberal, whose real name is Dan Richards, is usually the villain. But as a performer, he relies on a clear-cut vision of his character to sell his message. And perhaps that’s a lesson progressive liberals need to learn before this year’s elections.
Check out The Progressive Liberal’s messaging advice in the clip above.
This article originally appeared on HuffPost.