Amazon is making the leap into the competitive cloud gaming market.
The tech giant announced Thursday its cloud gaming service called Luna. The company promises to allow players to enjoy console video games on devices like Fire TV without downloads or significant updates.
The service will cost $5.99 a month, while a Luna controller resembling those used for consoles like the PlayStation and Xbox, will sell for $49.99. Players can request an invitation to join Luna, which will be available on Fire TV, PC, Mac, web apps for iPhone and iPad, and coming soon to Android.
Amazon says it will start accepting players in October.
Any bluetooth controller will work with the service, "but we do think ours creates a better experience," notes Marc Whitten, Vice President of Amazon Entertainment Devices and Services. You don't have to bother with pairing it for bluetooth and switch screens, he notes. "It just works."
While you can play the games on PCs with a mouse, a controller is needed for smartphones, he adds. "These aren't touch games."
The service will include several games including Resident Evil 7, Grid, and Brothers: A Tale of Two Sons. Amazon says more titles will be added over time.
PlayStation 5 pre-orders: GameStop says it will offer more Friday
More Amazon products: Amazon re-designs Echo, unveils car security, flying Ring indoor drone
Players will be able to stream two games simultaneously, and some titles will be offered in 4K.
The service will also heavily integrate with streaming platform Twitch. Players can view streams for all available games, and can instantly start a game from Twitch.
“We created Luna to make it easy to play great games on the devices customers already own and love,” said Whitten.
Amazon will also launch a subscription gaming channel with publisher Ubisoft, offering games including Assassin's Creed: Valhalla and Far Cry 6 on the same day of release.
Cloud gaming is seen as the next frontier in the video games market, as companies seek ways for players to access high-production games without requiring sophisticated hardware.
Last year, Google introduced Stadia, which allows players to stream console-quality games to streaming devices, smartphones and tablets.
Meanwhile, Microsoft recently rolled out cloud streaming through its Xbox Game Pass Ultimate service, offering more than 100 games to stream on Android devices.
Follow Brett Molina on Twitter: @brettmolina23.
This article originally appeared on USA TODAY: Luna: Amazon just announced a cloud gaming service