The NBA All-Star events are underway in Chicago.
Despite not participating in Sunday's All-Star game or Saturday's 3-point contest due to suffering a right groin strain, Lillard is still making the most of the weekend.
The 29-year-old teamed up with longtime rapper Pusha T for this latest Adidas Dame colorway.
Lillard, Pusha-T and Pharrell were all part of the promotional launch.
— adidas Basketball (@adidasHoops) February 13, 2020
With the release date coinciding with NBA All-Star Weekend, Lillard met with fans to autograph his new sneaks at Friday's Adidas event.
To promote the new show Adidas put together a short music video with Pusha T rapping about Lillard featuring Pharrell.
— adidas Basketball (@adidasHoops) February 14, 2020
There are plenty of lyrics that will put a smile on Trail Blazers fans faces.
"Because he will hit the game winner. Bye-bye, it was nice to know ya."
"My handles can't be trusted."
"No playin' kicks, in my Dame 6, I showed them all what they wasn't."
At Friday's event in Chicago, Pusha T explained how the collab all began.
— Portland Trail Blazers (@trailblazers) February 14, 2020
It was a commercial that I saw years ago with Allen Iverson… It was Allen Iverson and Jadakiss and I was like, ‘man, I want to redo that, but I want to do it with Dame. -- Pusha T on the newest Dame 6 collaboration
If you're looking to go down memory lane, here's the IA and Jadakiss commercial:
The Lillard collabs continue this weekend in Chicago.
The five-time All-Star will still perform as scheduled during All-Star Saturday night despite his strained groin.
Dame D.O.L.L.A will be joined on stage by Lil Wayne and Jeremih.
Keeps those star-studded collaborations coming.
We have Allen Iverson to thank for the Damian Lillard and Pusha T collab originally appeared on NBC Sports Northwest