Who is Alix Earle? Everything You Need to Know About the Viral TikTok Beauty Influencer

alix earle on instagram
Who is TikTok's Alix Earle?Alix Earle on Instagram

"Why does everyone keep talking about Alix Earle?" says everyone who isn't on TikTok, probably. But for those of you who are caught up, the name Alix Earle is an IYKYK situation...between you and 1,500,000 other dedicated fans, that is. The up-and-coming social media star recently went viral (like, millions-of-followers-totally-bonkers-viral) thanks to her beauty, fashion, and lifestyle content, so if you haven't heard of her yet, trust us when we say you're about to start hearing the name "Alix Earle" everywhere.

The Florida-based influencer amassed her dedicated TikTok and Instagram audience in a matter of a couple of months, following in the footsteps of other notable TikTok creators like Addison Rae and Charli and Dixie D'Amelio who showcase their relatable, down-to-earth personalities online. Watching Alix's TikToks can feel like you're sitting on a FaceTime call with your bestie who's updating you on her life while she applies her white eyeliner, and a quick scroll through the comment sections of her videos proves that she's truly connecting with her fans on a daily basis. Curious to learn more about the newest mega-influencer girly in town? Here, we catch you up to speed on everything you need to know about Alix Earle.

How old is Alix Earle?

Alix Earle was born on December 16, 2000, and is currently 22 years old. She's a senior at the University of Miami as a marketing major.

How did Alix Earle get famous? What kind of content is she known for?

Alix Earle has been on TikTok since 2020, but the influencer gained almost two million followers on TikTok in the past month thanks to the viral success of her videos. Her content ranges in topic from Day in My Life vlogs to Amazon finds, Erewhon hauls, acne updates, and college struggles, but she's most known for her candid Get Ready With Me (GRWM) makeup vlogs.

In one of her most recent GRWM videos, Alix applies contour and mascara while chit-chatting with the camera about the photoshoot and first-ever interview she had just finished. "I share, like, way too much on here so like, all the people I was working with today are probably going to see this," she joked. Hundreds of fans commented their thoughts, some joking about her lack of a lip liner sharpener and one user admitting, "I know your makeup routine better than my own 💀."

How many followers does Alix Earle have?

As of January 13, 2023, Alix Earle has 3.7 million followers on TikTok and 1.5 million followers on Instagram. The influencer also has a Twitter account, where she is currently inactive.

Is Alix Earle dating anyone?

Alix confirmed that she was dating Yankees baseball player Tyler Wade back in early September 2022 by posting a TikTok showing the candlelight and "Be My GF?" rose petal setup that Tyler used to make things official.

He appeared in multiple TikToks on Alix's page and even attended a wedding with her, but the couple ended up breaking up in December 2022. Alix posted a TikTok from an airplane, lip-syncing to an audio saying, "Damn, y'all broke up? Nah. She broke, I'm up."

It's only up from here, Alix!

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