Capitals center Alex Ovechkin is headed to China the week of Aug. 4 to serve as an international ambassador for the NHL, which is trying to grow its presence in that country.
Ovechkin's trip to Beijing will include youth hockey clinics, a media tour and business development meetings.
"It is a huge honor for me to be an ambassador for the entire Washington Capitals organization and the National Hockey League for this special trip to China," Ovechkin said in a statement. "I think it is very important to spend time to help make people all over the world see how great a game hockey is. I can't wait to spend time with all the hockey fans there and I hope to meet young kids who will be future NHL players. I can't wait for this trip!"
The NHL and the NHL Players Association are hoping to generate interest in the sport in the world's largest market. The preseason games played in Beijing, Shanghai and Shenzhen have drawn good crowds the past two years. The goal is to develop grassroots hockey programs at all levels, but especially for kids.
One other aspect of the trip: It generates publicity if the NHL decides to allow its players to return to the Winter Olympics in 2022 when they are hosted by Beijing. That issue needs to be worked out in the upcoming Collective Bargaining Agreement negotiations over the next year. NHL players had participated in every Olympic Games since Nagano, Japan in 1998 until the league refused to let players go to Pyeongchang for the Winter Olympics in South Korea last year.
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Alex Ovechkin headed to China as an NHL Ambassador originally appeared on NBC Sports Washington